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10 TikTok Marketing Tips & Best Practices

The fun element is particularly important here — TikTok isn’t a place for formal, stilted promo videos. Instead, TikTok gives you a chance to find creative ways to show your followers who you are. Planning content ahead of time frees you up to focus on new trends, influencers, and UGC content.

Framing your sheduling process in this way can ensure that you are posting regularly, without sacrificing hopping on the trends constantly circulation on TikTok. This means that you can’t just import your Facebook and Instagram posts to TikTok and vice versa. Although you’ll need to double up on your social media efforts, it also gives you a license to experiment with new ideas that you wouldn’t try on other platforms. Branded hashtag challenges are useful because they build brand awareness largely through user-generated content . While most of the content is organic and made by individual creators, advertisements are beginning to make an appearance. Upon opening the app, the first video is often an ad, which is great news for savvy marketers.

Instead, you can stay on brand and become an authoritative thought leader on the app, providing useful expertise that is relevant to your niche market and connects with users in a genuine manner. Don’t forget that audio selection and effects can go a long way in transforming mundane tips and tricks into fun and entertaining video content. TikTok the lip-syncing mobile app is disrupting social media platforms and going viral!

In most cases, a musician will have a disproportionate amount of followers on TikTok when compared to, say, their Instagram. Why not have the same platform spread your music around the world at the same time. Use your analytics on your TikTok profile to see where your audience is heading after you’ve successfully hooked them. There’s no golden rule here, but you should at least map out your first 10 videos and get them posted one after the other.

Discover our TikTok Lead Generation integrations and join the TikTok Custom Audience waiting list to take full advantage of your TikTok advertising campaigns. Kroger, a grocery chain, created a hashtag challenge campaign (formurDorm) during the back-to-school shopping season. TikTok Custom Audiences was designed to perform as a TikTok targeting option.

These can be short stories that last until the end of the video or longer stories that play out in a series format. Even if your target audience is not on TikTok right now, they eventually will be. TikTok was the most downloaded app in 2021 and 2020, and those downloads account for a lot more than Gen Z, which make up less than half of active users. TikTok is a place where trending videos win, and past content “is like so last week.” However, staying on top of the latest trends and creating content relevant to your brand is far from easy. Keep it simple, and follow the format of typical non-ad user posts.

They’ve established themselves as a creative powerhouse and perhaps expanding their reach to a new, more global, and younger population. One can engage with other users by “liking”, commenting, and sharing (right-pointing arrow ) on their videos. TikTok allows users to purchase virtual coins with actual cash, which they can use to send virtual gifts to their favourite creators.

From there, you can add a business website and email to your profile, and you’re ready to roll. Considering TikTok marketing for your business or organization?. Jason is the leader of Ten26 Media with a track record of leading successful digital marketing and advertising initiatives for… If your goal is to increase brand visibility, it’s crucial to stay relevant. Read more about buy tiktok followers instantly here. According to TikTok metrics, videos that fall between 21 and 34 seconds are ideal for video ads to be effective. The visual appeal of your ad can set it apart from other videos and help your product stand out.

We put together a few tips to help you protect yourself while shopping for car insurance online, whether through social media or other websites. Many companies make the mistake of focusing on creating their own videos, instead of attracting users to create them. How deeply users will be immersed in your company depends only on you. A great example is Nike, they launched a branded hashtag and now the tag has more than 3 billion views. In their videos, people share impressions about clothes and unpack new items.

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