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8 Ways to Use Social Media to Grow Your Small Business

You can repost manually, or use an app like Repost for Instagram. You can even optimize the link further by customizing the link so it’s not a random string of characters, but a meaningful word or two. Using geotags is also a great way to promote a local business on Instagram. Whatever you choose to do is fine, but keep it consistent across posts so you have a streamlined professional look. A short, positive quote or statement is perfectly fine, but don’t attempt to fit an entire product description or long message in the actual image. For example, you can drive traffic to your website or sell your product by running an inspiring Instagram contest.

For example, Google changes its algorithmquite frequently. If you want to stay up to date on how it works so you can see how the changes will affect your SEO, you might want to follow them on Twitter. This way, you can stay current with news that affects your business. A strong social media marketing strategy will generate conversation about your brand, products, and partners.

Of course, if you’re a small business with a small business budget, you’ll want to connect with micro-influencers rather than the big names. As with any social media platform, Tumblr can be great for your… The disadvantages of social media largely depend on the platforms you use, but there are some universal drawbacks.

For example, you can add text, hashtags, music, and GIFs to Stories. Or you can encourage engagement by including polls, questions, and countdowns in your Stories. You can also insert a link into your Story so your followers can easily swipe up and be automatically redirected to your website. These KPIs can be found directly in the app and can help you analyze the effectiveness of your social media strategy as you work towards your business goals.

Keep in mind that sponsored posts and stories on Instagram are held to the same standard of truth in advertising as any other form of marketing. Make sure to include a disclosure in each paid post and story. You’ll do this by setting up branded content in your account settings then tagging your business partner. Companies are attracted to dedicated communities on the social networking app, even ones that number in the low thousands.

Remember, human connection should always be at the core of any social media strategy especially if you’re trying to optimize your Instagram for social shopping. Read more about buy followers instagram here. Think about what unique images or short videos your brand can offer to attract Instagram followers. Perhaps you want to feature your product, like Warby Parker does. Maybe you want to show the experiences you can have using your product, like American Express. Or feature images and videos that highlight the principles your brand stands for, like Lululemon.

Influencers often have a very loyal, devoted following, and their followers typically trust their recommendations. Because of this, influencers are often protective of that following and only partner with brands and accounts that share their mission, and ones that they personally love. You can add these to traditional feed posts at the top of the post or add a tag in your story if that makes more sense.

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