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The engagement rate of a post is calculated by adding up engagement (likes, comments, etc.) and dividing it by the influencer’s total number of followers. Even if an influencer has great content, it’s crucial to confirm that the influencer’s audience profile aligns with the demographics you’re targeting for your campaign. Before working with an influencer, review their content and compare it to others in their industry. According to Ryan Robinson’s recent blogging statistics, 65% of content marketers say they have a documented content marketing strategy in place, meaning 35% have room to improve.
With nearly 800 million active users, LinkedIn is one of the best social media platforms to advertise. LinkedIn, initially known to be for executives, now offers marketers advertising opportunities and stands as the second most used platform for B2B marketers. For Instagram ads to be successful, they need to reach the audience who is interested in the advertised product or services. Instagram provides different ways to target your audiences by using their location, demographics, interest, and behaviors. You can also create custom audiences and lookalike audiences to target people with high intent.
I should state from the outset what this visit was – and what it wasn’t. Looking for definitions of the key terms used in content marketing? You’ll find them in our Essential Content Marketing Glossary. That’s why it’s so important to minimize the risks by analyzing their profiles and their everyday performance. Very easy to set up and activate, have a limited number of settings, and intuitively understandable to anyone, even those who know nothing about Instagram marketing.
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Instagram ads are paid content that appears in Instagram stories and news feeds. Instagram ads are aimed at users that are likely interested in your product or services. This platform offers an incredible opportunity to communicate with potential leads interested in your products or services. You can generate even more leads and grow your business by using Instagram Ads.
That means measuring how often you’ve lingered on their posts, commented on them, liked them, saved them, or gone to the account’s profile page. If users either don’t spend a long time on Instagram or don’t open the app that often, you decrease the odds of having your content seen if you aren’t in one of the very top slots. On Instagram in particular, simply posting on a regular basis with the right hashtags won’t necessarily guarantee that your new content always reaches its intended audience. The Instagram algorithm is a set of instructions for how and when to display certain content to any individual user. The algorithm considers hundreds of factors such as user history, location, profile, device, trends, relevance, popularity etc. If you’re looking for inspiration to get started, we’ve got you!