You can make your brand’s identity more well-known and recognizable with repetition coupled with engaging content. By boosting posts on social media platforms that your target audience frequents most, you can increase brand awareness. Speaking of cross-promotion, one of the best ways to build an engaged community of followers is to promote your Instagram Business account across all your marketing platforms. In some cases, customers can complete the purchase without navigating away from the social media site.
While the inner workings of the algorithm might feel like a big secret, the ranking factors related to Instagram reach aren’t anymore. Instagram doesn’t prioritize the exact same ranking factors for Reels vs Posts. But let’s start by digging into what we know about reach from Instagram itself. And despite not being shiny and new, Posts aren’t going anywhere for brands or creators. Anecdotally, we’re seeing way more Reels published to Instagram over Posts right now.
Executing this promotion is as easy as offering a social-only discount code in your social media posts. For example, on Facebook, your followers (or those seeing your ad if you’re promoting it that way) will click a button to get their code. There’s a great opportunity to enter an already-established community and promote your products and services. Read more about buy real instagram followers here. When it comes to targeting your local audience, consider collaborating with local influencers they like and trust in your specific area.
If you haven’t already, make sure to check out our post breaking down how brands should respond to the latest Instagram algorithm changes. Instagram Posts are videos, static images and Carousels published to your Feed. Compared to In-Feed Posts, Reel’s laid-back vibe gives you an opportunity to flaunt your creativity.
If you’re not ready to post the Reel yet, save it as a draft to publish later. Now that we’ve explored what you can post on Instagram, let’s review some ways to make sure your content is successful. Unlike other social media platforms, Instagram’s simple profile layout forces you to focus on the quality of content … not the quantity. It’s a good idea to populate your feed with ten to 15 high-quality posts before you really start engaging people.
Find out what’s trending and use those hashtags to increase your discoverability. Every business is different, so if you can’t decide how frequently you should be posting. Before you get started you will need to determine how many times per week you want to post.