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Unexpected Ways You Can Use TikTok To Benefit Your Business

After all, if you’re going to be marketing to these communities you should know who’s on them. It’s pointless to build an app around something that is no longer a trend. An app should be multi-platform to appeal to more potential users. Common Sense Media states that 84% of teenagers own smartphones, which is a huge pool of potential content creators and consumers. Generation Z likes the content on YouTube and Instagram, including live stream videos, more than on Facebook. This platform is another multi-faceted service, handling all aspects of social media management.

In fact, TikTok may actually become the biggest social media platform in the world very soon. Facebook ads are a form of online advertisement that appear on places like a user’s Facebook newsfeed and can be targeted to specific audiences. 93% of social media marketers use Facebook Ads to grow their brand. The first step is to find out where your target audience is hanging out on social media and what they are interested in. The next step is to figure out the best times of day or week for you to post on these platforms if you want maximum visibility and engagement with your content. It’s closer to social journalism, as it’s a place where big-timers and everyday people alike can share knowledge through long-form posts.

Ads are the simplest and easiest way for social media platforms to raise money. Read more about here. Paid options that allow users to eliminate ads are another source of revenue for publishers. TikTok has a built-in messaging system and allows users to share their creations to other social media platforms. With a dazzling array of features, Sprout Social is probably overkill for small operations.

Gymshark has established itself over the past years as one of the world’s best fitness brands. While there are countless case studies that show how TikTok can be used by businesses – we even covered some earlier – this section of our guide will solely be dedicated to them. Overall, whatever your objectives are, it’s of great importance to stay on top of your performance and track your progress at every step of the way. Plus, you’ll want to track if your followers increase or decrease.

The app is available in over 150 different countries and has an astounding 1 billion+ unique monthly users. TikTok had 656 million downloads in 2021, more than any other app on the planet. In the second half of 2021, TikTok became the most visited online site in the world leaving Google in second place.

And by better content, I mean content that is attractive and engaging to your audience. If time is of the essence, you could try working with social media influencers. The key to a successful cooperation with an influencer is to choose the right one. Ideally, this person will be able to reach audience similar to yours and will act as an authority figure.

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