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Video Marketing Statistics

This same report found that 50% of consumers rely on captions because they keep the sound off. Here are two examples that show the power of video marketing. Tiger Fitness says video marketing helped them achieve a 60% returning customer rate, which is three times the norm for their industry. And SAP got 9m impressions with a video-heavy content marketing campaign. Animoto‘s Social Video Forecast also suggests that 91% of marketers are satisfied with the ROI of video marketing on social media.

In fact, this is something we’ve experimented with for a while now. We do this by targeting keywords on YouTube that are already producing high watch times for us. If you don’t have enough daily views for this report to work well, then you can try following these general timeslots, courtesy of Frederator Networks. If you’re not adding endscreens and cards to your videos, you should. It doesn’t take too much time, and using them has added tens of thousands of views to our videos.

In other words, people typically watch 72% of that popular dog video before navigating to another video or off of YouTube entirely. Audience retention – in YouTube terms – measures the amount of people who continue to watch your video after pressing the play button. YouTube audience retention is anything but a vanity metric. These 9 tips for improving your YouTube audience retention rate are worth printing out and keeping next to your webcam. I have a simple process for transitioning blog posts into YouTube videos. Read more about buy youtube subscribers cheap here. It involves using a blog post as a script of sorts and then recording myself talking about the main points in the blog post.

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When creating it, keep in mind that you need to stand out among the many other thumbnails across YouTube and the web, but primarily don’t forget it must be related to the theme of the movie. A video thumbnail has a tremendous impact on a video’s view rate. One of the most important issues regarding video optimization on YouTube is the selection of relevant keywords. So let’s take the time and think what phrases fit your video description and thus increase the probability of finding it by YouTube users. Corresponding icons will be displayed as overlays on your channel art.

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